Sing Sing Beer Bar

What happens when craft beer, pho, and pizza form a hipster alliance? In this unusual of branding mélanges, I successfully created a brand that was colourful, contemporary, and globally inventive. Interior and exterior signage, venue collateral (e.g., bill holders, coasters, booklets), and promotional items (e.g., pins, totes) also kept the brand playful and art-forward. A provocative beer can art display, as well as creative advertising exemplified how strategic risk-taking can foster a highly engaging brand.

Creative Direction, Branding, Design, Signage