Lovejoy Bar Cafe

For this joyful mashup of an American diner and classic Euro-cafe, I kept the branding light, clean, and appealing, infusing a pop icon playfulness to signage, brand collateral (e.g., wayfinding, menus, business cards), and packaging/labeling. Careful crafting of website UX/UI and social media strategy ensured a successful conveying of the diner/cafe concept to customers with a yen for quality espresso in an inventively reimagined space.

Branding, Collateral, Signage, Design