Dutch Love

I transformed cannabis-selling into a modern retail experience by translating a compelling identity into physical and virtual form. A variety of multimedia advertising strategies, such as UX/UI website optimization, social media campaigns, and newsletter templates, allowed for an adept targeting of desired clientele. I led the design of signage, branded collateral/apparel (e.g., place cards, bags, pins), and in-store product navigation, while also photographing and directing image creation.

Creative Direction, Branding, Design, Signage, Photography