Goodwill Lager x Toy Drive

Great design can catalyze social good. Building on an annual toy drive campaign, I developed the overall advertising and social media strategy for a new and exciting campaign: a Goodwill lager beer, which mobilized customer virtual participation (#morebeermoregifts). In addition to the beer can’s design and messaging, I created campaign collateral (e.g., coasters, invite cards), as well as playful multimedia and multi-platform advertising (e.g., print ads, posters, TSAs, videos).

Creative Direction, Storyboarding, Layout and Design.